Unit economics

Inputs feed CAC, LTV, contribution margin and payback calculations.

ARPU / year

$510.00

CAC

$16.25

LTV

$1,190

73.23× CAC

Payback

0.9 mo

Contribution margin 42.0%

Inputs

Customers Total active customersAverage order value USDOrders per customer / year Gross margin % 0–1Marketing spend USD · acquisition costAnnual churn % 0–1